-Chef Harpal Singh Sokhi Backed Chain of restaurants.
Abhinav India/Ranjita Aarya
Gurugram:- Gurgaon witnessed the launch of Big Bros Restaurant today, a chain of internet restaurants backed by celebrity chef Harpal Singh Sokhi. Big Bros Restaurants has launched three innovative cloud kitchen brands, MeatMe, BhookHara and Chaatoreez , each offering a unique experience to food lovers!
Big Bros has been launched by the founding team with the mantra, “Taste over opulence”, which makes it first such chain of cloud kitchens in the industry. While most online restaurants or cloud kitchens focus only on quick delivery, huge discounts and serving a larger customer base, the aim for Big Bros is to go an extra mile and deliver an experience with amazing tasteat the customer’s doorstep.
Meat Me: With a Speciality Mutton Restaurant! Whenever you’ve been given a choice between butter chicken and Rogan Josh, if you are the one who will choose Rogan Josh, than the restaurant heartily welcomes you!
BhookHara: Being Vegan is healthy!
While menu makers and food experts are bending backwards to come up with innovative, stylish and tasteful dishes for the meat-eaters. The brand wants to impress pure vegetarians with their unique and impressive menu at BhookHara.
Chaatoreez: Street food at its best! The origin of the word Chaat probably comes in connection to the taste and sensation of chatpatta which can be best described as salty, sweet and tangy. If you are really looking for that authentic taste of chaat from streets of UP – you will surely want to keep Chaatoreez saved in your phone.
The experience being delivered by each of these restaurants is unparalleled, and the relishing menu will soon be added with some of Chef Harpal’s signature dishes as well.
Founder Rajat Sahni with his bros. Sanjay Kohli and Deepak Dandona launched the brand to share the goodness of family recipes that had been kept secret from generations. His vision is to create a cloud kitchen platform that helps young entrepreneurs, budding chefs and famous but confined food joints launch their online restaurants. While he brings years of research, strategy and execution experience the Bros bring over 25 years of experience in food business. Rajat Sahni is a serial entrepreneur who has don's many hats. With a rich and diverse experience across marketing and product research, he has a significant experience in the food industry as well. He comes up with a concept to bring the best food talent across India on a single platform. Alumnus from Delhi University, Rajat comes with an expertise background in research, consumer insights, launching and managing operations till the last mile for different businesses. Speaking at the launch, Mr Rajat Sahni, Co-Founder and Chief Operating Officer at Big Bros said, "Till date, Indians haven’t had a food experience at their doorstep that can rightfully compete with a visit to the restaurant. Through Big Bros,we are changing this trend by curating & delivering authentic food experiences to the customer, wherever they may be. We are launching the service with three brands and will be and expanding our portfolio as we grow.”
Rajat is a globetrotter and loves exploring food from different corners while he is at it. He has always been fascinated by the fact that how local recipes and food joints are famous in nearby areas but are largely unknown outside their vicinity. Cloud Kitchen as a concept is best suited to give them a platform to cater to a much larger segment of food lovers.
Chef Harpal Singh Sokhi, the Brand Ambassador of Big Bros, is a celebrity chef from India. Also known as “Energy Chef of India” is now a “Dancing Chef of India”. Chef Harpal Singh Sokhi is one of the participants in the Jhalak Dhiklaja Season 9 Colors TV.
The Man famously known for his phrase NamakShamak- NamakShamak has not only redefined cookery shows with his own unique style of humour and cooking in a real Punjabi desi style but also has been the Global Influencer which is why he was appealed twice by the Global Influencer Summit in the year of 2018 & 2019 as a Influencer Chef and also bagged the most recognized and admired face on Telelvision as a Chef of the year 2012 honoured by Golden Star Awards.
"Food has been my passion and Big Bros now allows me to take the taste of my food to every home in the country. I am excited at the prospect of creating a mesmerising food experience at the customer’s doorstep. My food has always had a tadka and similarly, Big Bros is the tadka that the food industry needed." the Special Guest and Brand Ambassador Chef Harpal Singh Sokhi added.